Portfolio of Digital Creative

Kool Planet is a social gaming environment created for kids. It involved a comprehensive review of brand, competition and creative. Reimagining Kool-Aid Man and the Kool-Aid brand in the space. Kids can play mini-games, build their own virtual playground, visit their friends playgrounds, challenge their friends to a dance-off, take quizzes, and get active with quests.

• View The Game Layouts
• Experience The Game

This website was launched as a gateway into the Kool Planet world. It also gives parents more information about product, contests, and Kool Planet.

• View The Layouts
• View The Website

CD: Carlos Garavito, Copywriter: Ian Murray,
Agency: Ogilvy Interactive

These rich media banners put the user in the role of high fashion photographer. The user rolls-over the banner to initiate photo-mode, allowing them to take a closer look at their favourite items.

• View The BBOX Banner
• View the SKY Banner
• View the Landing Page

Creative Director: Jason Theodor, Copywriter: Lisa Charlebois,
Agency: Ogilvy Interactive

In this print ad, we gave out a bejeweled pimp cup wraps for Marketing Award winners to show off their skills on a daily basis.

Not having a budget for a web presence to deliver these cups, Flickr (Yahoo! photo-sharing website) was used. A Flickr group was created, the different "pimp cups" were uploaded, as well as some pictures of the cups in action.

• View Print Ad
• View Flickr Group
• Download Pimp Cups (pdf)

The Yahoo! Canada Ad Solutions website is Yahoo!'s site for selling media planners, clients and publishers on using the Yahoo! Network. This website brings a touch of fun to what is usually a dry genre of website. Bright colours and playful visuals accent this easy-to-navigate website.

• View The Website

Creative Director: Jason Theodor, Copywriter: Lisa Charlebois (Ad Pimp), Jess Willis(Ad Solutions), Ian Murray,
Agency: Ogilvy Interactive

These page mockups are a selection of many that were
created for Olivieri.

• View Example Page Designs

Creative Director: Jason Theodor, Copywriter: Caroline Kolch,
Agency: Ogilvy Interactive

This Web Application allows users to signup and play the story of the first week in this blog's life back in realtime. It is reliant on user input and editing to move the story forward. This Web Application was built in Coldfusion with a MySQL database. It was part of the "Fuse" 2006 New Media Festival.

• View Web Application Screenshots

These page designs were based on an original concept. Also created a style guide for designers and developers working on the website.

• View Example Page Designs
• View Style Guide Example

Creative Director: Jason Theodor, Concept Art Direction: Duncan Porter,
Agency: Ogilvy Interactive

These videos were used as pre-roll ads and viral videos. Introducing the characters: "Yahoo! Mail Man" and "Sweat Mail" - Two thumb wrestlers set to go head-to-head.

• View Press Conference
• View Smack Talk

This minisite was the landing point for all of the ads (banner ads, emails, videos, etc.) Visitors to the site can watch the thumb wrestling fight, create their own wrestler, read the official thumb wrestling guide, send a phone message, and read the Mail Man's blog.

• View The Website

This video was created for outdoor billboard use. It ran at Yonge And Dundas Square over the busy holiday shopping season.

• View The Video Billboard

CD: Jason Theodor, Copywriter: Lisa Charlebois,
Agency: Ogilvy Interactive

This landing page had banners, viral videos and emails driving traffic towards it. It acted as an introduction and entry point into the game.

• Landing Page

A conceptual idea, a gameplay outline and game graphics were created for this multiplayer game. The user climbs "Mt. Answers" by correctly answering a series of questions pulled from the Yahoo! Answers database. The first player to get 100 points and make it to the top is declared the winner and the next Yahoo! Guru.

• Game Layouts
• Play the Game (Deactivated)

Creative Director: Jason Theodor, Copywriter: Lisa Charlebois,
Developer: Alpha 51, Agency: Ogilvy Interactive

This Flash Microsite and Voken Ad use the simplified images of a court and a ball to create an engaging experience for the user.

• View The Microsite
• View The Voken

Creative Director: Jason Theodor,
Copywriter: Jess Willis, Paul Fung (Voken), Agency: Ogilvy Interactive

These mockups of the Canadian Springs homepage - the aim was to create a vast space, clean, cool. The product is featured prominently.

• View The Homepage

Creative Director: Jason Theodor, Copywriter: Caroline Kolch,
Other Art Direction: Casper Larski, Agency: Ogilvy Interactive

This expanding banner and desktop widget pull in live news and flickr photos from RSS feeds on the Yahoo! World Cup Website. Giving the user a taste of the Yahoo! World Cup action.

• View Expanding Banner V1
• View V2
• View the Widget
• Download the Widget ( Engine Required )

Creative Director: Jason Theodor, Copywriter: Marcus Stevenson,
Agency: Ogilvy Interactive

These banners were used to introduce the new Yahoo! CANADA News to Yahoo! News users who use the US News site.

• View "Goose" Banner
• View "Edit" Banner

Creative Director: Jason Theodor, Copywriter: Marcus Stevenson,
Agency: Ogilvy Interactive

Although it is rough, this video is included to give a sense of some of the earlier animation work that I created. This video was created in Adobe After Effects in 3d.

• View The Video